Wilson  / Sportswear Launch / BASIC® (2021)

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The brand identity and digital launch for Wilson Sporting Goods' first ever Sportswear line. The campaign was designed to challenge the stereotypes around the word "athlete" by avoiding big names and organized sports, and featured everyday people to represent the competitive spirit inside us all.

Role: Creative Director, BASIC®
Creative: Johnny Mabie, Eric Atwell, Brian Merrill, Garret Schauteet
Photography: Jeff Valee
DP: Garrett Marks
Production: Zion Films