A refreshed brand identity for Wilson Sporting Goods and digital launch for its first ever Sportswear line. The campaign challenged stereotypes around the word "athlete" by avoiding big names and organized sports, and featured everyday people to shine a light on the competitive spirit inside us all.

Sportswear Photography

Brand Design & Copy

Social Films

Launch Film (:60)

Role:
Creative Director, BASIC®

Creative Team:
Johnny Mabie, Eric Atwell, Brian Merrill, Garret Schauteet

Photography:
Jeff Valee

Cinematography:
Zion Films