The Prisoner  / Own The Night / BASIC® (2023)

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The first ever lifestyle campaign for The Prisoner, a brand that rejects the tropes of the traditional wine world. We aimed to depict figments of the brand’s imagination—dreamy paradoxes. Not selling wine, but creating an elusive, mischievous feeling around it.

Role: Creative Director, BASIC®
Creative: John Bermingham, Rielly Dunn
Photography: Vince Aung
Director: Anna Pollack
Production: Bryght Young Things