The first ever lifestyle campaign for The Prisoner, a brand that rejects the tropes of the traditional wine world. We aimed to depict figments of the brand’s imagination—dreamy paradoxes. Not selling wine, but creating an elusive, mischievous feeling around it.

Campaign Photography

Campaign Films (:15)

BTS

Role:
Creative Director, BASIC®

BASIC® Team:
John Bermingham, Rielly Dunn

Photography:
Vince Aung

Director: 
Anna Pollack

Production:
Bryght Young Things