Creative direction for Lululemon digital content focused on leggings product education. Our goal was to help shoppers better understand and navigate the full collection, using styling and minimalistic set design to convey the design intent of each style.

Leggings 101

Brand Photography

Confessionals

Role:
Creative Director, BASIC®

Creative Team:
John Bermingham, Rielly Dunn

Photography:
Anthony Treviño

Director:
Anna Pollack

Production:
Bryght Young Things