Lululemon / Leggings / BASIC® (2023)

Creative direction for Lululemon digital content focused on leggings product education. Our goal was to help shoppers better understand and navigate the full collection, using styling and minimalistic set design to convey the design intent behind each style.

Role: Creative Director, BASIC®
Creative: John Bermingham, Rielly Dunn
Lululemon AD: Beatrice Thompson
Photography: Anthony Treviño
Director: Anna Pollack
DP: Joanna Nguyen
Production: Bryght Young Things