FURTHER is the culmination of years of research around female runners by Lululemon. As part of the event, Lulu set out to redefine womens running gear, with innovations that led to new patents and a full kit of pilot products.
Role: Creative Director, BASIC®
Creative: Kyle Troutman, Rielly Dunn, Matthew Grice
CGI & Animation: Matt Whitewood / Whitewood Design Co.
Audio: Golden Hum