Lululemon  / Confessionals / BASIC® (2023)

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Born from an insight that most shoppers leave websites to go find authentic product reviews elsewhere, these testimonials capture real impressions of different Lululemon leggings.  With no rehearsal or preparation, models responded to prompts like the everyday people they are. 

Role: Creative Director, BASIC®
Creative: Rielly Dunn, John Bermingham
Director: Anna Pollack
DP: Joanna Nguyen
Production: Bryght Young Things