Google Cloud's largest marketing campaign to date, including broadcast, digital pre-roll, print, display and social running throughout March Madness. We used Google's tech stack to analyze 60 years of NCAA data and produce live commercials predicting the outcomes of real games in progress. And we were right every single time.

Anthem 15s

Pre-Roll 6s

Live Prediction 30s

Newspapers

image-asset
sock1
moon1
si_ncaa

Role:
Creative Lead, Google Cloud

Partners:
Eleven, Gentleman Scholar