Google Cloud x New York Times / Google (2019)

Google_West-4th-8787
Google_Wall-Street-8840
Google_34th-Street-Mural-0164
Google_TimesSquare-0504

Bespoke print, out-of-home, and digital ads celebrating The New York Times' newly digitized photo archive. A mobile experience using AR invited the people of NYC to explore the stories a photo can tell when it's stored on Google's infrastructure.

Role: Creative Lead, Google Cloud
Partners: Eleven, Instrument