Bespoke print, out-of-home, and digital ads celebrating The New York Times' newly digitized photo archive. A bespoke mobile experience using AR invited the people of NYC to explore the stories a photo can tell when it's stored on Google's infrastructure.

Newspapers

Anthem Films (:30)

NYC Subway Takeovers

Digital Experience

Documentary Film

Role:
Creative Lead, Google Cloud

Partners:
Eleven, Instrument