Bespoke print, out-of-home, and digital ads celebrating The New York Times' newly digitized photo archive. A bespoke mobile experience using AR invited the people of NYC to explore the stories a photo can tell when it's stored on Google's infrastructure.

Newspapers

Out-Of-Home

Google_West4th-8684
Google_TimesSquare-0504
Google_WallStreet-8631
Google_Wall-Street-8840
Google_TimesSquare-0449
Google_WallStreet-8660
Google_TimesSquare-0474
Google_34th-Street-Mural-0164

Digital Experience

nyt_m1x
nyt_m2x
nyt_m3x
nyt_m4x

Documentary Film

Role:
Creative Lead, Google Cloud

Partners:
Eleven, Instrument