Cowboy  / Digital Flagship / BASIC® (2021)

Still_Cockpit_34_ST
Still_Dynamic_Front_ST
Still_Cockpit_Overhead_ST_nophone
Still_Dynamic_Back_ST
st_m_am2
st_m_dm2-2
st_m_e
Still_Dynamic_Front_C4
Cowboy_Still_Tires_green
Still_Back_Straight_C4
Still_Brakes_C4
Cowboy_Accessory_C4
black_seat
Still_Kickstand_C4
Still_Cockpit_Overhead_C4_black
c4_m_am2
c4_m_bm2
c4_m_cm2

An elevated digital experience designed to position Cowboy bikes as works of fine art,  bringing a sense of luxury and fantasy to everyday transportation. Our mission was to evolve the Cowboy brand from its playful past to a more refined aesthetic that better signaled its future.

Role: Creative Director, BASIC®
Creative: JP Burcks, Lizzie Callen
3D + Animation: First Things Studio
Cowboy: Cort Cunningham, Loic Verstaevel