An elevated digital experience designed to position Cowboy bikes as works of fine art,  bringing a sense of luxury and fantasy to everyday transportation. Our mission was to evolve the Cowboy brand from its playful past to a more refined aesthetic that better signaled its future.

Art Direction

Site Design

st_m_am2
st_m_bm2
st_m_cm2
st_m_dm2-1
st_m_em2
st_m_fm2
st_m_dm2-3
st_m_dm2-2
st_m_dm2

Product Details

cwby-5
cwby-1
cwby-3
cbwy-14
cwby-4
cbwy-12

Role:
Creative Director, BASIC®

BASIC® Team:
JP Burcks, Lizzie Callen

3D + Animation:
First Things Studio