An elevated digital experience designed to position Cowboy bikes as works of fine art, bringing a sense of luxury and fantasy to everyday transportation. Our mission was to evolve the Cowboy brand from its playful past to a more refined aesthetic that better signaled its future.
Role: Creative Director, BASIC®
Creative: JP Burcks, Lizzie Callen
3D + Animation: First Things Studio
Cowboy: Cort Cunningham, Loic Verstaevel