Cowboy  / Digital Flagship / BASIC® (2021)

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An elevated digital experience designed to position Cowboy bikes as works of fine art,  bringing a sense of luxury and fantasy to everyday transportation. Our mission was to evolve the Cowboy brand from its playful past to a more refined aesthetic that better signaled its future.

Role: Creative Director, BASIC®
Creative: JP Burcks, Lizzie Callen
3D + Animation: First Things Studio

Cowboy: Cort Cunningham, Loic Verstaevel