An elevated digital experience designed to position Cowboy bikes as works of fine art,  bringing a sense of luxury and fantasy to everyday transportation. Our mission was to evolve the Cowboy brand from its playful past to a more refined aesthetic that better signaled its future.

Art Direction

Digital Design

Role:
Creative Director, BASIC®

BASIC® Team:
JP Burcks, Lizzie Callen

3D + Animation:
First Things Studio