Casa Noble  / Fine Tequila / BASIC® (2023)

casa_design_4
casa_design_21
casa_design_6
casa_design_18
casa_design_5
casa_design_20
casa_design_17
casa_design_1_re
casa_design_7
casa_design_3
casa_design_8
casa_design_9
casa_design_14
casa_design_15
casa_design_16
casa_design_10
casa_design_11
casa_design_12
casa_design_19

Case Noble is a tequila that doesn't belong in a category of house parties, shots and frozen margaritas. To reimagine its visual identity, we borrowed codes from fine jewelry and luxury fragrances to better portray a spirit made for slow, thoughtful sips and moments of reflection. Fine tequila.

Role: Creative Director, BASIC®
Creative: John Bermingham, Arjun Menon
CGI: Haruko Hayakawa