Case Noble is a tequila that doesn't belong in a category of house parties, shots and frozen margaritas. To reimagine its visual identity, we borrowed codes from fine jewelry and luxury fragrances to better portray a spirit made for slow, thoughtful sips and moments of reflection. Fine tequila.
Role: Creative Director, BASIC®
Creative: John Bermingham, Arjun Menon
CGI: Haruko Hayakawa