Brixton was built originality and classic style. For their SS/22 campaign, our vision was to build a fictional world around the new collection, "New Explorers." Comfortable and active, yet refined. The rollout would be episodic, bringing new scenes and characters forward over the course of twelve weeks.
Campaign Photography
Headwear Photography
Design System
Role: Creative Director, BASIC®
Creative Team: Kyle Troutman, Lauren Bowles, Brian Merrill