Brixton was built on the idea that originality makes for a more interesting world. For their SS/22 campaign, our vision was to build a fictional universe around the new collection, a humble take on the outdoors that isn’t always far from home. Comfortable and active, yet refined. The rollout would be episodic, bringing new scenes and characters forward over the course of twelve weeks.
Role: Creative Director, BASIC®
Creative Team: Kyle Troutman, Lauren Bowles, Brian Merrill