JAMS / BASIC® (2022)
JAMS is a social experiment from the creative team at BASIC®. What started as a single playlist shared in a weekly meeting became an agency ritual, and grew into a new way of getting to know each other virtually. A culture built around music, now playing worldwide at jams.basicagency.com.
Role: Creative Director, BASIC®
Creative: JP Burcks, Matthew Grice, Mia Patrevito, Garret Schauteet
DP: Joe Krolick